Nurturing and converting
Automations and campaigns keep leads warm until they're ready to join.
Not every lead converts on day one. Build automations (Marketing → Automations) that react to what a lead does — booked a tour, went quiet for 30 days, started a trial — and send the right message at the right time. Group leads into segments to target campaigns precisely.
When a lead is ready, convert them straight to a member. Booking a tour advances the lead's stage automatically; completing it advances it again — the lead's status always reflects reality.