Events — fill the top of the funnel
Run a booth or open house whose sign-ups land straight in your CRM.
Create a marketing event from Marketing → Events: a public page with an optional prize wheel, a QR code for signage, and a kiosk mode for the tablet at your booth. Every entry becomes a real lead in your speed-to-lead queue — attributed to the event, channel, and prize.
The per-event dashboard shows exactly how many members each event produced, so you know which ones are worth running again.